A company launches a new bike in the market.Although it maintains the same quality as other bikes in the market, it offers a much lower price.This is an example of:

Question

Quizplus · Accepted Answer

Positioning refers to the strategy of placing a product in a certain way in the market to differentiate it from competitors. Offering a lower price for the same quality is a way to position the product as a cost-effective option.

A Company Launches a New Bike in the Market