Perfume makers usually use elaborate and expensive advertising campaigns to create strong brand imagery for their perfumes.The cost of producing perfumes is relatively low, but customers are ready to pay high prices because they believe that the perfume is worth having.This is an example of:

Question

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The scenario describes how customers are willing to pay high prices for perfumes due to the perceived value created by advertising, rather than the actual cost of production.

Perfume Makers Usually Use Elaborate and Expensive Advertising Campaigns to Create