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Beaumont Is a Retailer That Owns and Manages a Brand

Question 47

Multiple Choice

Beaumont is a retailer that owns and manages a brand called Queen's Choice.The Queen's Choice brand includes grocery products, financial services, and even mobile phone services.Beaumont's Queen's Choice is an example of a:


A) national brand.
B) generic brand.
C) private-label brand.
D) home brand.
E) public brand.

Correct Answer:

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