Which of the following is true regarding services?
A) The tangibility of services can be reduced through training and standardization.
B) Marketing of services is less challenging compared to marketing of products.
C) The inconsistent nature of services does not provide an opportunity for marketers to use it to their advantage.
D) The perishability of services is a challenge for marketers as they have to match the demand and supply.
E) Services cannot be produced and consumed at the same time.
Correct Answer:
Verified
Q12: When marketers refer to the fact that
Q13: The most fundamental difference between a product
Q14: The term inseparable refers to that characteristic
Q15: Firms can close the knowledge gap by:
A)setting
Q16: When a firm is trying to match
Q18: Any intangible offering that involves a deed,
Q19: A state-of-the-art gym provides a separate recreation
Q20: Marketing a service is more challenging than
Q21: By setting appropriate service standards and measuring
Q22: An electronics retail chain allows its front-line
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents