When a firm is trying to match customer expectations with actual service through research, it is attempting to reduce the gap.

Name: When a firm is trying to match customer expectations with actual service through research, it is attempting to reduce the gap.
Brand: Quizplus
Rating: 4.8 (51 reviews)

Question

Quizplus · Accepted Answer

The knowledge gap refers to the difference between customer expectations and the firm's perception of those expectations. By conducting research, a firm aims to better understand and align with customer expectations, thereby reducing this gap.

When a Firm Is Trying to Match Customer Expectations with Actual