Any intangible offering that involves a deed, performance, or effort that cannot be physically possessed is called:
A) merchandise.
B) a commodity.
C) a service.
D) a pure good.
E) a product.
Correct Answer:
Verified
Q13: The most fundamental difference between a product
Q14: The term inseparable refers to that characteristic
Q15: Firms can close the knowledge gap by:
A)setting
Q16: When a firm is trying to match
Q17: Which of the following is true regarding
Q19: A state-of-the-art gym provides a separate recreation
Q20: Marketing a service is more challenging than
Q21: By setting appropriate service standards and measuring
Q22: An electronics retail chain allows its front-line
Q23: Which of the following service dimensions refers
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