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A Car Company Introduces a New Car in the Market

Question 44

Multiple Choice

A car company introduces a new car in the market.It maintains a low introductory price, aiming at the mid-level segment.The main objective of the company is to build sales, market share, and profits quickly.This is an example of:


A) everyday low pricing.
B) external reference price.
C) high/low pricing.
D) market penetration pricing.
E) internal reference price.

Correct Answer:

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