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A Hotel Chain Drastically Reduces the Rates for Its Rooms

Question 48

Multiple Choice

A hotel chain drastically reduces the rates for its rooms during Christmas.This is done as part of a promotional offer to try to boost sales.This is an example of:


A) everyday low pricing.
B) external reference price.
C) high/low pricing.
D) market penetration pricing.
E) internal reference price.

Correct Answer:

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