A confectionery company pays a fee to a retailer to place its products near the checkout counter.By doing so, the confectionery company hopes to tempt customers to make impulse purchases.The fee paid to the retailer is an example of a(n):

Question

Quizplus · Accepted Answer

A listing allowance is a fee paid by manufacturers to retailers to have their products placed in a prominent location, such as near the checkout counter, to increase visibility and impulse purchases.

A Confectionery Company Pays a Fee to a Retailer to Place