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Before Releasing an Action Movie, a Film Company Places a 20-Minute

Question 26

Multiple Choice

Before releasing an action movie, a film company places a 20-minute "making-of" video on YouTube to generate interest for the movie.The video is a hit and reaches more than 1.5 million viewers and is recommended by more than 100000 people.This is an example of:


A) cooperative advertising.
B) loyalty marketing.
C) sales promotion.
D) viral marketing.
E) internal marketing.

Correct Answer:

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