A Company Decides to Use POP Displays to Promote One

A company decides to use POP displays to promote one of its products.Which of the following is most likely to be the objective of this initiative?

A) increasing consumer involvement in the company's marketing activities
B) building goodwill among regular customers
C) promoting brand trial of the company's products
D) establishing a channel for communicating with customers
E) increasing the switching costs associated with the product