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A Company Decides to Market Its Products by Placing Them

Question 27

Multiple Choice

A company decides to market its products by placing them in a reality TV show that features stunts by celebrities.A likely disadvantage of using this strategy to promote a product is that:


A) sales are likely to decline if the product is shown throughout the show.
B) the firm does not have any control over the way the product is displayed.
C) it is likely to promote brand switching.
D) it is not an effective way to demonstrate the use of a product.
E) it will not encourage higher consumption of existing products.

Correct Answer:

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