Refer to the following paragraph to answer the questions below.
Dr. Simpson conducted a content analysis of The New York Times between 1980 and 2000. She first identified relevant articles involving government regulation of business. After finding 2,000 such articles, she systematically sampled articles with a sampling interval of 5. She then coded each sampled article based on the subjective meaning it expressed, as pro- or anti-government regulation, using a 1 to 10 scale 1 = very anti-regulation, 10 = very pro-regulation).
-In this study, Dr. Simpson used______ to identify articles as pro- or anti-government regulation.
A) manifest coding
B) intervention strategy coding
C) latent coding
D) generic coding

Question

Quizplus · Accepted Answer

Dr. Simpson used latent coding because she analyzed the subjective meaning expressed in the articles, which involves interpreting the underlying themes or attitudes rather than just the visible, explicit content.

Refer to the Following Paragraph to Answer the Questions Below