Which is a major advantage of content analysis?
A) It cannot be used to study materials which are not written or recorded.
B) It is time consuming and requires a large staff with specialized equipment.
C) It is unobtrusive.
D) It cannot measure how people experience the "text" or how the text affects them.

Question

Quizplus · Accepted Answer

Content analysis is unobtrusive because it does not require the researcher to interact with the subjects of the study, allowing for the analysis of communication and content without influencing the source or its delivery.

Which Is a Major Advantage of Content Analysis