____ refers to the allocation of revenues and costs to customer segments or individual customers to calculate the profitability of the segments or customers.
A) customer profitability analysis
B) net present value
C) customer lifetime value
D) activity-based costing

Question

Quizplus · Accepted Answer

Customer profitability analysis involves allocating revenues and costs to customer segments or individual customers to determine their profitability.

____ Refers to the Allocation of Revenues and Costs to Customer