The advertising campaign for Crest toothpaste lets consumers know about its newest flavor, and also mentions its history as an established brand. The ad also mentions Crest's advantages and benefits. Crest's advertising would be classified as .
A) repetitive advertising
B) reminder advertising
C) pioneer advertising
D) advocacy advertising
E) reinforcement advertising

Question

Quizplus · Accepted Answer

Reminder advertising is used to reinforce previous knowledge of a product, highlighting its benefits and history to remind consumers of its established presence in the market.

The Advertising Campaign for Crest Toothpaste Lets Consumers Know About