After the advertising budget is determined, the next step in creating an advertising campaign is
A) creating the advertising message.
B) creating the advertising platform.
C) evaluating the advertising objectives.
D) executing the campaign.
E) developing the media plan.

Question

Quizplus · Accepted Answer

After determining the advertising budget, the next step is to develop the media plan, which outlines the specific channels and tactics that will be used to reach the target audience. The media plan should align with the advertising objectives and message that will be developed later in the campaign. Choice A and B may come after developing the media plan, while Choice C and D happen before the media plan is developed.

After the Advertising Budget Is Determined, the Next Step in Creating