The target audience for an advertising campaign is the
A) information base on which to develop the campaign.
B) geographic distribution of persons.
C) people toward whom the advertisements are directed.
D) overall goal of the advertising campaign.
E) sales objective to be achieved by the campaign.

Question

Quizplus · Accepted Answer

The target audience refers to the specific group or demographic of people that an advertising campaign is directed towards. They are the individuals who the advertisement or marketing communication is intended to reach, engage with, and ultimately influence. A successful advertising campaign must begin with a well-defined target audience, as it is the foundation for designing effective messages and selecting appropriate media channels.

The Target Audience for an Advertising Campaign Is the