After the target audience for an advertising campaign has been identified and analyzed, marketers should then proceed by
A) creating the advertising platform.
B) determining the financial resources available.
C) defining the advertising objectives.
D) developing a media plan.
E) creating an advertising message.

Question

Quizplus · Accepted Answer

Defining the advertising objectives is the next step after identifying and analyzing the target audience, as it sets clear goals for what the advertising campaign aims to achieve.

After the Target Audience for an Advertising Campaign Has Been