Steve is aware of the growth in digital media advertising, particularly to certain target markets. The use of advertising on digital devices can alienate some consumers. Steve has uncovered recent research stating that young consumers are more likely to be receptive to advertising appearing on their digital devices if the source is ; is been given, and the messages are .
A) known; a coupon; exciting.
B) trusted; permission; entertaining.
C) liked; permission; with a monetary benefit.
D) trusted; a discount; educational.
E) known; a discount; humorous.

Question

Quizplus · Accepted Answer

Young consumers are more receptive to digital advertising if the source is trusted, they have given permission, and the messages are entertaining.

Steve Is Aware of the Growth in Digital Media Advertising