When an organization uses an advertising agency, develops the advertising campaign.
A) the agency's specialists
B) the firm and the agency working jointly
C) the firm suggests ideas and the agency chooses among them
D) the advertising department within an organization
E) an individual or a few persons within the firm

Question

Quizplus · Accepted Answer

Typically, an advertising campaign is developed through collaboration between the firm and the agency, combining the firm's knowledge of its products and market with the agency's expertise in advertising strategies.

When an Organization Uses an Advertising Agency, Develops the Advertising