A consumer jury is a:
A) group of consumers who have purchased the product before they evaluate its effectiveness.
B) panel of potential buyers of the advertised product brought together to pretest an advertising message.
C) panel of buyers who review and evaluate an advertising message after it has been circulated in certain regions.
D) group of consumers who determine whether or not consumers have been treated fairly by companies.
E) marketing research firm which ranks the effectiveness of advertisements.
Correct Answer:
Verified
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