Matt was in a group considered to be actual or potential purchasers of a new mountain bike produced by Specialized Sports. He and the other consumers were shown three different advertisements and asked to judge several dimensions of each one. Matt was part of a(n) .
A) posttest consumer group
B) panel of advertising experts
C) consumer jury
D) customer ad panel
E) ad preview group

Question

Quizplus · Accepted Answer

A consumer jury is a group of potential buyers who evaluate advertisements to provide feedback on their effectiveness.

Matt Was in a Group Considered to Be Actual or Potential