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The Dyson Company, Manufacturer of High-Priced Vacuum Cleaners, Has Developed

Question 85

Multiple Choice

The Dyson Company, manufacturer of high-priced vacuum cleaners, has developed a promotional program with both push and pull policies. Dyson only sells its products through retailers who carry high-end household electronics items. For the pull policy, Dyson will most likely use .


A) rebates to the customer
B) personal selling done by the retailer's employees
C) advertising and a bonus to the retailer for every vacuum cleaner sold
D) sales promotion
E) discounts to the retailer

Correct Answer:

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