Honey Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which of the following forms of distribution would Honey Farms be likely to use for its new product?

Question

Quizplus · Accepted Answer

Exclusive distribution is often used for high-end products targeted at upscale consumers, as it helps maintain a product's premium image and allows for greater control over the brand.

Honey Farms Is a Maker of Fine Chocolates