The pricing of Clinique makeup, considerably higher than brands such as Cover Girl, Revlon, and Maybelline, is most likely used to communicate .
A) market share
B) product quality
C) status quo
D) profitability
E) cash flow

Question

Quizplus · Accepted Answer

Higher pricing is often used to signal higher product quality, suggesting that Clinique makeup is perceived as a premium brand compared to others like Cover Girl, Revlon, and Maybelline.

The Pricing of Clinique Makeup, Considerably Higher Than Brands Such