Since Victoria's Secret has decided to use nonprice competition, it distinguishes its brand through all of the following except .
A) distinctive product features.
B) exceptional service.
C) rebates.
D) variety and selection.
E) product quality and style.

Question

Since Victoria's Secret has decided to use non­price competition, it distinguishes its brand through all of the following except .
A) distinctive product features.
B) exceptional service.
C) rebates.
D) variety and selection.
E) product quality and style.

Quizplus · Accepted Answer

Rebates are a form of price competition, not non-price competition. Non-price competition focuses on factors other than price, such as product features, service, variety, and quality.

Since Victoria's Secret Has Decided to Use Non­price Competition, It

Since Victoria's Secret Has Decided to Use Nonprice Competition, It