Which pricing objective de-emphasizes price and can lead to a climate of nonprice competition in an industry?
A) Status quo
B) Return on investment
C) Market share
D) Survival
E) Cash flow

Question

Quizplus · Accepted Answer

Status quo pricing objectives focus on maintaining existing prices or meeting the competition's prices rather than competing on price. This approach can lead to a focus on nonprice factors such as product quality, service, and brand image.

Which Pricing Objective De-Emphasizes Price and Can Lead to a Climate