If an organization sets prices to recover research and development expenses and establish a premium quality image for its product, it would be using a ____ pricing objective.
A) survival
B) return on investment
C) market share
D) product quality
E) cash flow

Question

Quizplus · Accepted Answer

The organization is setting prices to establish a premium quality image for its product, which falls under the product quality pricing objective. Additionally, the organization may want to recover research and development expenses, which is a common reason for using this pricing objective.

If an Organization Sets Prices to Recover Research and Development