Maintaining or increasing market share
A) can be achieved even if industry sales are flat or decreasing.
B) is an infrequently used pricing objective in most industries.
C) depends on the overall growth of the total industry.
D) is a profit-related objective based on price.
E) is directly tied to leading an industry in product quality.

Question

Quizplus · Accepted Answer

Maintaining or increasing market share can be achieved even if industry sales are flat or decreasing by taking market share away from competitors. This pricing objective is all about capturing a larger share of the market, rather than increasing overall industry sales.

Maintaining or Increasing Market Share