Under Armour is establishing a ______ pricing objective to maintain or increase its product's sales in relation to total industry sales.
A) return on investment
B) survival
C) product quality
D) market share
E) status quo

Question

Quizplus · Accepted Answer

Under Armour is establishing a market share pricing objective in order to maintain or increase its product's sales in relation to total industry sales. This means that they are focused on capturing a larger share of the market by setting prices that are competitive with their competitors.

Under Armour Is Establishing a ______ Pricing Objective to Maintain