A market share objective
A) is not recommended when sales for the total industry are declining.
B) is not especially useful when sales for the total industry are increasing.
C) is not especially useful when sales for the total industry are flat.
D) is useful primarily in an industry where total sales are increasing.
E) can be used effectively whether total industry sales are rising or falling.

Question

Quizplus · Accepted Answer

Market share objectives focus on increasing a company's portion of sales within its industry, regardless of whether the industry's total sales are rising or falling. This strategy can be effective in both scenarios, as it aims at capturing a larger slice of the market pie, which can lead to increased revenues and competitive advantage.

A Market Share Objective