Recently Jose went to a neighborhood grocery store to pick up a few items. When he looked for UltraCool deodorant, it was unavailable. Although there were a number of deodorant brands available, he did not buy any deodorant. Jose's behavior indicates that he most likely has toward UltraCool deodorant.
A) brand recognition
B) brand resistance
C) brand preference
D) brand insistence
E) no brand loyalty

Question

Quizplus · Accepted Answer

Jose's behavior of not purchasing any other deodorant when UltraCool was unavailable indicates brand insistence, as he is unwilling to substitute it with another brand.

Recently Jose Went to a Neighborhood Grocery Store to Pick