The major characteristic of a private brand is that .
A) only manufacturers initiate and own the brand
B) manufacturers are not identified on the product
C) they generate lower gross margins
D) these brands are exclusive and never distributed nationally
E) retailers purchase these products of a specified quality at the highest cost

Question

Quizplus · Accepted Answer

Private brands are typically owned by retailers or wholesalers, and the manufacturer's identity is not prominently displayed on the product, allowing the retailer to market the product under their own brand name.

The Major Characteristic of a Private Brand Is That