Which of the following issues is least important in using co-branding effectively?
A) The brands involved should represent a complementary fit in a customer's mind.
B) The brands that are teamed together should not lose their individual identities.
C) The brands involved should be owned by the same company.
D) It should be clear to customers which brand is the main brand in a co-branded product.
E) Marketers should understand when a co-branded product is unsuccessful.

Question

Quizplus · Accepted Answer

Co-branding does not require the brands to be owned by the same company; it is more important that they complement each other and maintain their individual identities.

Which of the Following Issues Is Least Important in Using