The most important function of packaging is to .
A) encourage co-branding
B) protect the product and maintain its functionality
C) turn generic brand into a fanciful brand
D) provide information to the customer about the company history
E) introduce an inferior product as a superior product

Question

Quizplus · Accepted Answer

Packaging's primary purpose is to safeguard the product and maintain its functionality.

The Most Important Function of Packaging Is to