A popular branding strategy involves , an agreement in which a company permits another organization to use its brand on other products for an authorizing fee.
A) brand licensing
B) brand extensions
C) dual-branding
D) co-branding
E) cooperative branding

Question

Quizplus · Accepted Answer

Brand licensing is an agreement where a company allows another organization to use its brand on other products in exchange for a fee.

A Popular Branding Strategy Involves , an Agreement in Which