In the United States, toothpaste is sold in tubes and ketchup is sold in plastic bottles. However, in other parts of the world, ketchup and tomato paste are also sold in tubes. If Heinz were to introduce ketchup in tubes in the United States, consumers might have a more difficult time recognizing the ketchup product due to the change in the _____.
A) category-consistent packaging
B) category-specific packaging
C) innovative packaging
D) multiple-category packaging
E) selective packaging

Question

Quizplus · Accepted Answer

Category-consistent packaging refers to packaging that is consistent with the category of the product. In this case, ketchup is typically sold in plastic bottles in the United States. If Heinz were to introduce ketchup in tubes, this would be a change in the category-consistent packaging, which could make it more difficult for consumers to recognize the ketchup product.

In the United States, Toothpaste Is Sold in Tubes and Ketchup