During the growth stage, as sales increase, the promotion costs rise as a percentage of total sales.

Name: During the growth stage, as sales increase, the promotion costs rise as a percentage of total sales.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

During the growth stage, sales increase rapidly, which often leads to a decrease in promotion costs as a percentage of total sales because the fixed costs of promotion are spread over a larger sales volume.

During the Growth Stage, as Sales Increase, the Promotion Costs