Kyle is a new marketing manager for Anthropologie Inc. He believes that if Anthropologie Inc. wants to grow and connect with its customers, then there is no better way than to use Facebook. As a result, marketers should:
A) establish a Facebook page.
B) avoid recommendations from customers via Facebook.
C) ignore the advice of customers on Facebook.
D) use multiple Facebook pages.
E) maintain strict control of consumers' comments on Facebook.

Question

Quizplus · Accepted Answer

Establishing a Facebook page allows Anthropologie Inc. to connect with customers, engage with them, and grow its presence on the platform.

Kyle Is a New Marketing Manager for Anthropologie Inc