A buyer who purchases handbags from Macy's Department Stores orders them from a particular supplier because this supplier allows the buyer to maintain Macy's company policy of 30day advance purchase notice. This is an example of influence on the business buying decision process.

Question

A buyer who purchases handbags from Macy's Department Stores orders them from a particular supplier because this supplier allows the buyer to maintain Macy's company policy of 30­day advance purchase notice. This is an example of influence on the business buying decision process.

Quizplus · Accepted Answer

This scenario is an example of organizational influence because the decision to choose a supplier is based on the company's policy requirements, which are part of the organizational structure and procedures.

A Buyer Who Purchases Handbags from Macy's Department Stores Orders