Scenario 7.1
Use the following scenario to answer the questions.
FreezeAll is an upcoming manufacturer in the home appliance market. It plans to enter the market with a model called French Door Refrigerator. While designing the production facility, FreezeAll discovered that they need various pieces of equipment that includes the perpetual assembly belt-drive, assembly pods, and finishing stations. The purchasing agent for the Appliance Division inquires about the people who will be needed for input on the purchasing decision. FreezeAll has already contacted several producers of quasi-assembly pods, and has begun negotiations with their sales representatives.
-Refer to Scenario 7.1. What was the first step of the buying decision process that FreezeAll went through when looking for the assembly pods?
A) Searching for products and suppliers
B) Selecting and ordering the most appropriate product
C) Recognizing the problem or need
D) Establishing product specifications
E) Evaluating the product relative to specifications
Correct Answer:
Verified
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