Scenario 7.1
Use the following scenario to answer the questions.
FreezeAll is an upcoming manufacturer in the home appliance market. It plans to enter the market with a model called French Door Refrigerator. While designing the production facility, FreezeAll discovered that they need various pieces of equipment that includes the perpetual assembly belt-drive, assembly pods, and finishing stations. The purchasing agent for the Appliance Division inquires about the people who will be needed for input on the purchasing decision. FreezeAll has already contacted several producers of quasi-assembly pods, and has begun negotiations with their sales representatives.
-Refer to Scenario 7.1. Which of the following groups should FreezeAll not include in its buying center for the new equipment?

Question

Quizplus · Accepted Answer

Potential future customers are not typically involved in the internal buying center for equipment purchases, as they do not have direct input or influence on the purchasing decision for production equipment.

Scenario 7.1 Use the Following Scenario to Answer the Questions