Cole's smartphone is two years old and he would like to have a new one. He is not a gadget freak. However, this time he wants to make sure that the phone he buys has a longer battery charge and better geographic coverage, since he is travels three days a week for his new job. Cole is most likely to use for this purchase.
A) routinized response behavior
B) limited decision making behavior
C) perceptual mapping
D) enduring involvement
E) extended decision making behavior

Question

Quizplus · Accepted Answer

Cole is likely to use limited decision making behavior because he has specific criteria (longer battery charge and better geographic coverage) but is not a gadget enthusiast, indicating he will spend some time researching but not extensively.

Cole's Smartphone Is Two Years Old and He Would Like