A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called:
A) patronage motives.
B) social influences.
C) physiological needs.
D) personality influences.
E) self-actualization needs.

Question

Quizplus · Accepted Answer

Social influences refer to the impact that people and groups have on an individual's buying decisions, including family, friends, and social networks.

A Consumer's Buying Decisions Are Affected in Part by the People