Question 1

Melanie prefers to shop at Target for most of her household needs even though the same products and brands are available at Kmart. She prefers the service, location, and friendliness of the employees at Target. Melanie's reasons that influence her decision to shop at Target are called:
A) self-actualization needs.
B) learning processes.
C) patronage motives.
D) product attitudes.
E) retailer attitudes.

Accepted Answer

Patronage motives refer to the reasons or motivations that influence a consumer's choice of a particular retailer over others, such as service, location, and employee friendliness.

Question 2

Marketers often provide consumers with information of their products, including free samples and trial offers, to facilitate consumer:
A) patronage motives.
B) attitudes.
C) self-concept.
D) distortion.
E) learning.

Accepted Answer

Providing information, free samples, and trial offers helps consumers learn about the product, its benefits, and how it fits into their needs, facilitating consumer learning.

Question 3

Hereditary characteristics combined with personal experiences that together make an individual unique, form one's:
A) self-concept.
B) patronage motive.
C) physiological need.
D) personality.
E) lifestyle.

Accepted Answer

Personality is the combination of hereditary characteristics and personal experiences that make an individual unique.

Question 4

Shane spends most of his free time participating in extreme sports and traveling to exotic locations with a group of close friends who share his interests and opinions about most things. This is a description of Shane's:
A) self-concept.
B) lifestyle.
C) physiological need.
D) patronage motive.
E) role.

Accepted Answer

Shane's activities and interests, such as participating in extreme sports and traveling, reflect his lifestyle, which encompasses his patterns of behavior and how he spends his time.

Question 5

Salina is shopping for low-calorie frozen dinners to take to work for lunch. Salina has always been mindful of the total calories and the number of fat grams in these dinners. However, after reading an article about the high sodium counts in frozen meals and the maximum grams of sodium a woman should eat daily, she now pays attention to the sodium as well. The changes in Salina's thought processes and behavior caused by this information is called:
A) learning.
B) attitude formation.
C) patronage motives.
D) self-actualization needs.
E) selective distortion.

Accepted Answer

Learning is the process through which individuals acquire new information or modify their existing knowledge, behaviors, skills, or attitudes based on new experiences or information. Salina's change in behavior after reading the article is an example of learning.

Question 6

Changing people's attitudes toward a firm and its marketing program is:
A) simple when advertisements are used.
B) impossible, even if the firm uses advertisements.
C) a long, expensive, and difficult task that may require extensive advertising campaigns.
D) unnecessary, since consumer attitudes are of little importance.
E) rarely attempted through the use of marketing practice.

Accepted Answer

Changing people's attitudes toward a firm and its marketing program is a long, expensive, and difficult task that may require extensive advertising campaigns. It is not a simple or easy process, and it is often necessary to invest significant resources into advertising and other marketing efforts to achieve the desired results.

Question 7

Which of the following consumer research methods consists of a series of adjectives, phrases, or sentences regarding an object, with subjects indicating the intensity of their feelings toward this object by reacting to these adjectives, phrases, or sentences?
A) Projective specification
B) Patronage clarification
C) Group interview
D) Attitude scale
E) Depth interview

Accepted Answer

An attitude scale is a consumer research method where subjects express the intensity of their feelings towards an object by responding to a series of adjectives, phrases, or sentences.

Question 8

Luis likes shopping at Stein Mart, a discount department store, because he likes the prices, products, and services the store provides. His selection of this store as a regular stop when shopping is influenced by motives.
A) self-concept
B) self-image
C) projective
D) depth
E) patronage

Accepted Answer

Luis' selection of Stein Mart as a regular stop when shopping is influenced by his patronage motives, which are based on his past positive experiences with the store's prices, products, and services.

Question 9

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called:
A) patronage motives.
B) social influences.
C) physiological needs.
D) personality influences.
E) self-actualization needs.

Accepted Answer

Social influences refer to the impact that people and groups have on an individual's buying decisions, including family, friends, and social networks.

Question 10

Children often achieve by observing parents and older siblings in purchase situations and then through their own purchase experiences.
A) consumer socialization
B) patronage motives
C) role conflict
D) cognitive dissonance
E) selective distortion

Accepted Answer

Consumer socialization refers to the process by which children learn the skills, knowledge, and attitudes necessary to function as consumers, often by observing and imitating parents and older siblings.

Question 11

Psychological influences that determine where a person purchases products on a regular basis are called:
A) convenience responses.
B) patronage motives.
C) shopping motives.
D) pattern responses.
E) routine decisions.

Accepted Answer

Patronage motives are the psychological factors that determine where a person regularly purchases products. This includes factors such as loyalty, convenience, trust, and personal relationships with the retailer. Convenience responses, shopping motives, pattern responses, and routine decisions may all play a role in the decision, but they are not the primary psychological factors driving the decision.

Question 12

People's needs to grow, develop, and achieve their full potential are referred to by Maslow as needs.
A) self-realization
B) esteem
C) self-actualization
D) social
E) safety

Accepted Answer

Maslow refers to the need to grow, develop, and achieve one's full potential as self-actualization.

Question 13

Cognitive, affective, and behavioral are the three major components of:
A) self-concept.
B) motives.
C) selective retention.
D) consumer socialization.
E) attitudes.

Accepted Answer

The three major components of attitudes are cognitive (beliefs and thoughts), affective (feelings and emotions), and behavioral (actions and intentions).

Question 14

Shaun is shopping with his dad to buy his first baseball glove for Little League. He listens to his dad talk to the salesperson at the sporting goods store, watches him examine the stitching in the glove and then rub his finger over the leather palm. Shaun's observations are part of his:
A) patronage motives.
B) attitude development.
C) purchasing evaluation.
D) consumer socialization.
E) consumer attitude.

Accepted Answer

Shaun's observations are part of his consumer socialization, which is the process by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace.

Question 15

An attitude scale measures the:
A) strength of a buyer's need for a product.
B) buyer's level of information about a product.
C) amount of experience the buyer has had with the product.
D) intensity of a buyer's feelings toward a certain object.
E) intensity of a buyer's desire for the product.

Accepted Answer

An attitude scale is a measurement tool used to assess the intensity of a person's feelings or attitude towards a certain object, idea or situation. Therefore, it measures the intensity of a buyer's feelings toward a certain product, making choice D the best option.

Question 16

Which of the following best defines attitude?
A) The objective and subjective product characteristics that are important to a buyer.
B) A set of actions that a person in a particular position is supposed to perform.
C) A competence in performing activities.
D) A sensation received through sight, taste, hearing, smell, and touch.
E) One's evaluation, feelings, and behavioral tendencies toward an object or idea.

Accepted Answer

Attitude refers to an individual's evaluation, feelings, and behavioral tendencies toward an object or idea, encompassing cognitive, affective, and behavioral components.

Question 17

Carla is a prosecuting attorney for the city of Cleveland. She is also vice president for the local parent/teacher organization and a coach for her daughter's soccer team. The actions and activities associated with each of these positions constitute Carla's:
A) physiological needs.
B) role.
C) patronage motives.
D) beliefs.
E) safety needs.

Accepted Answer

Carla's various positions and the actions associated with them represent different roles she plays in her life.

Question 18

Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by:
A) a patronage motive.
B) a reference group.
C) a consideration set.
D) a knowledge base.
E) a role conflict.

Accepted Answer

Jennifer is influenced by a reference group, as she is trying to align her behavior and possessions with those of the sorority members she aspires to join.

Question 19

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) about Secret.
A) impression
B) consideration set
C) cognition
D) attitude
E) self-concept

Accepted Answer

Annette has formed an attitude about Secret, as she has evaluated it and determined it to be a good product that best meets her needs. An attitude reflects a person's overall evaluation of a product.

Question 20

The U.S. Army recruits soldiers based on the slogan, "An army of one," implying that people can reach their full personal potential in the U.S. Army. In accordance with Maslow's hierarchy of needs, this is an appeal to the
_____ needs.
A) safety
B) esteem
C) self-actualization
D) physiological
E) social

Accepted Answer

The slogan "An army of one" appeals to self-actualization needs, which is the highest level in Maslow's hierarchy, focusing on achieving one's full potential and personal growth.

Quiz 6: Consumer Buying Behavior

Melanie prefers to shop at Target for most of her household needs even though the same products and brands are available at Kmart. She prefers the service, location, and friendliness of the employees at Target. Melanie's reasons that influence her decision to shop at Target are called:

Marketers often provide consumers with information of their products, including free samples and trial offers, to facilitate consumer:

Hereditary characteristics combined with personal experiences that together make an individual unique, form one's:

Shane spends most of his free time participating in extreme sports and traveling to exotic locations with a group of close friends who share his interests and opinions about most things. This is a description of Shane's:

Changing people's attitudes toward a firm and its marketing program is:

Which of the following consumer research methods consists of a series of adjectives, phrases, or sentences regarding an object, with subjects indicating the intensity of their feelings toward this object by reacting to these adjectives, phrases, or sentences?

Luis likes shopping at Stein Mart, a discount department store, because he likes the prices, products, and services the store provides. His selection of this store as a regular stop when shopping is influenced by motives.

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called:

Children often achieve by observing parents and older siblings in purchase situations and then through their own purchase experiences.

Psychological influences that determine where a person purchases products on a regular basis are called:

People's needs to grow, develop, and achieve their full potential are referred to by Maslow as needs.

Cognitive, affective, and behavioral are the three major components of:

Shaun is shopping with his dad to buy his first baseball glove for Little League. He listens to his dad talk to the salesperson at the sporting goods store, watches him examine the stitching in the glove and then rub his finger over the leather palm. Shaun's observations are part of his:

An attitude scale measures the:

Which of the following best defines attitude?

Carla is a prosecuting attorney for the city of Cleveland. She is also vice president for the local parent/teacher organization and a coach for her daughter's soccer team. The actions and activities associated with each of these positions constitute Carla's:

Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by:

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) about Secret.

The U.S. Army recruits soldiers based on the slogan, "An army of one," implying that people can reach their full personal potential in the U.S. Army. In accordance with Maslow's hierarchy of needs, this is an appeal to the _____ needs.