Alli Inc. segments its diet pills based on those who have morning cravings, those who tend to overeat near the end of the day, those who need all day long appetite suppression, and those who want appetite control and more energy. This is an example of market segmentation based on variables of:
A) demographics.
B) lifestyles.
C) psychographics.
D) behavior.
E) personality characteristics.

Question

Quizplus · Accepted Answer

This is an example of behavioral segmentation, as it categorizes consumers based on their eating habits and needs related to appetite control and energy.

Alli Inc Segments Its Diet Pills Based on Those Who Have