Many marketers are concerned about the number of potential customers within a certain area of land because of the different requirements to serve dissimilar areas. This segmentation variable is known as .
A) micromarketing
B) population
C) market density
D) MSA
E) PMSA

Question

Quizplus · Accepted Answer

Market density refers to the number of potential customers within a specific area, which is a key concern for marketers when segmenting markets based on geographic location.

Many Marketers Are Concerned About the Number of Potential Customers