Zerex markets its radiator liquid to different markets; one as a coolant and the other as antifreeze. Which of the following segmentation variables is being implemented by Zerex?
A) Demographic variable
B) Psychographic variable
C) Lifestyle variable
D) Geographic variable
E) Behavioristic variable

Question

Quizplus · Accepted Answer

Zerex is using geographic segmentation by marketing its radiator liquid as a coolant in warmer regions and as antifreeze in colder regions, based on the climate differences in these areas.

Zerex Markets Its Radiator Liquid to Different Markets; One as a Coolant