TimeWarner Cable uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is being implemented by this ?
A) Demographic variable
B) Geographic variable
C) Psychographic variable
D) Product-related variable
E) Education variable

Question

Quizplus · Accepted Answer

TimeWarner Cable is using demographic variables for segmentation, as these include characteristics like age, gender, and income.

TimeWarner Cable Uses a Segmentation Strategy for Its Cable TV